SUMMARY
- From Jul 13 to Jul 20, search impressions ranged from 17 to 46 per active day, while only one user was recorded on Jul 13.
- Users then increased to 4 on Jul 21 and 14 on Jul 22 while search impressions fell to zero, with no conversions or revenue recorded during the period.
CONCERNS
- On Jul 22, 25 sessions produced only one engaged session, pushing engagement rate down to 1.7% and bounce rate up to 98.3%.
- Search visibility and on-site traffic are disconnected: search activity appears from Jul 13–20, while most site users appear on Jul 21–22.
ROOT CAUSE
- Search Console metrics appear primarily from Jul 13–20, while GA4 traffic appears on Jul 13, Jul 21, and Jul 22, indicating a structural tracking or channel mismatch.
- Across 35 sessions there were only four engaged sessions, with zero conversions and zero revenue, leaving no path from visibility to a business outcome.
RECOMMENDED ACTIONS
- Validate that landing pages receiving search impressions are tagged correctly so Search Console activity and GA4 users appear across the same dates.
- Improve the landing experience for the Jul 22 traffic spike with a clearer call to action, faster loading, and focused conversion tracking.