Performance Analyst
Explains funnel changes and identifies the metrics driving them.
MarcentaOrchestrate repeatable workflows
with agents in the loop
Build GTM workflows that start from real signals, use connected context, assign the right agents, and produce reviewable outputs your team can act on.
Start from an orchestration blueprint
Structure recurring marketing work around a trigger, context requirements, assigned agents, decision paths, and a reviewable result.
Give each step the right context
Bring relevant campaigns, reports, incidents, calls, CRM data, and funnel performance into the workflow step that needs it.
Keep the path visible
Turn agent work into decision paths, checkpoints, briefs, reports, audits, recommendations, and task-ready artifacts your team can inspect.
Workflow orchestration
Structure the repeatable process, not just the prompt
Set up recurring GTM work as a workflow with triggers, connected context, focused agents, decision paths, review points, and clear outputs.
Start from a useful signal
Define the schedule, performance change, incident, or workspace event that should begin the work.
Assign the right agents
Assign analysis, research, scoring, or recommendation work to the appropriate specialist.
Make the next step explicit
Route findings into a review, artifact, task, owner, or follow-up path.
Workflow agents
Put specialists where the workflow needs judgment
Choose agents for recurring research, analysis, quality checks, and production work, then connect them into a larger process.
Purpose-built agents
Start with focused agents for funnel performance, paid media, SEO, calls, campaign QA, or briefs.
Composable workflow steps
Use one specialist for a focused step or combine several when the workflow needs different kinds of analysis.
Reviewable handoffs
Keep briefs, recommendations, checks, and tasks visible before the workflow continues.
Features
How workflow orchestration works
Start from a trigger
Define the schedule, signal, incident, or workspace event that should begin the workflow.
Run focused agents
Give research, analysis, scoring, or recommendation work to the appropriate specialist.
Choose a path or request review
Use the result to choose a path or pause at a human checkpoint before continuing.
Create a usable output
Turn the reviewed result into an artifact, recommendation, task, or other next step.
Connected context
Bring connected GTM context into the workflow
When these sources are connected to Marcenta, their campaign, analytics, and CRM context can support the workflow steps that need them.
Frequently Asked Questions
Everything you need to know about how Marcenta workflows use focused agents to turn connected context into usable artifacts.
What are Marcenta workflow agents?+
Marcenta workflow agents are specialists inside repeatable GTM workflows. Each agent handles a focused job such as research, analysis, scoring, QA, or recommendation work using the context available in your workspace.
What kinds of workflows can we create?+
Workflows can be structured around recurring tasks such as reviewing funnel performance, researching SEO opportunities, checking campaign setup, summarizing calls, preparing a weekly brief, or routing follow-up work. Available workflows depend on the data and product capabilities enabled in your workspace.
How do workflows use connected data?+
A workflow can pull in the relevant campaign, analytics, CRM, call, report, and incident context available in Marcenta for each step. The exact sources used depend on the trigger, assigned agents, and connections configured in your workspace.
What is an artifact?+
An artifact is a reviewable output such as a brief, report, audit, recommendation, or task-ready document. Your team can refine the result before it is shared or used.
Can people review workflow results?+
Yes. Workflows are designed around reviewable outputs and human checkpoints, so recommendations, decision paths, and downstream actions can remain under team control.
How is this different from generic AI chat?+
Generic chat usually begins with a blank prompt. Marcenta workflows begin from a trigger, use connected GTM context, run focused agents, and produce reviewable outputs tied to an operating process.