Performance monitoring
for your marketing funnel.
B2B marketing funnels generate more data than any team can track. Marcenta surfaces meaningful performance shifts early, before they become larger pipeline problems.
Reduce operational burden
Your team should not have to check every dashboard, channel, and metric every day just to know if the funnel is healthy.
Protect spend and pipeline
Catch regressions and unusual movement early enough to prevent wasted budget and last-minute reporting surprises.
Get clear diagnosis
When something moves, know which campaign or ad group caused the change so you can go straight to remediation.
Always-on monitoring
Connect your data. Monitor everything.
Marcenta learns normal behavior automatically, without manual rules or thresholds. Connect your data sources and start monitoring.
Track the right metrics
Monitor the right funnel metrics that impact spend and pipeline.
Adaptive baselines
No hard thresholds. Baselines get computed on a daily basis to keep thresholds fluid and accurate.
Intelligent noise filtering
Filter routine volatility and duplicate signals so your team can focus on incidents that are unusual, consequential, and worth investigating.
Clicks dropped by 22.3% in All traffic
MonitoringObserved
174
Baseline
224
Change
−22.3%
Duration
2 days
Source
Search Console
Metric
Clicks
Segment
All traffic
Grain
Daily
Observed performance vs. baseline
Daily clicks · Jul 10–23
Act fast
Let AI monitor every incident
Once an incident is detected, Marcenta keeps watching it, updating the investigation, and surfacing what changed next so your team does not have to babysit every issue manually.
Continuous re-evaluation
Marcenta keeps checking the incident against fresh source data so your team can see whether the issue is recovering, holding, or getting worse.
Automatic escalation and resolution
Lower-severity incidents can be monitored automatically until they resolve or escalate, so your team only steps in when attention is actually needed.
Ask Marcenta AI
Marcenta AI can continue the investigation, answer follow-up questions, and recommend next steps as new evidence comes in.
AI monitoring activity
Search clicks incident · All traffic
Incident detected: Clicks dropped 22.3%
Jul 22, 2026 · monitoring started
Marcenta Agent assessed the incident
Jul 22, 2026 · first check
Recovery confirmed
Jul 24, 2026 · automatically resolved
Features
How monitoring works
Connect sources
Bring campaign, analytics, CRM, call, and revenue data into one monitoring layer.
Learn normal performance
Build adaptive baselines from your own historical patterns instead of static thresholds.
Detect meaningful changes
Separate consequential shifts from routine volatility across the funnel.
Investigate likely causes
Pull related metrics, segment shifts, and historical context into every incident.
Recommend next steps
Turn the evidence into clear actions your team can review or route into a workflow.
Monitor through resolution
Recheck open incidents automatically and resolve or escalate them as the data changes.
Connected context
Works across the tools your team already uses
Marcenta connects campaign, analytics, CRM, call, and revenue data so every incident is grounded in full-funnel context.
Frequently Asked Questions
Do marketing teams need data monitoring?
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Yes. Modern marketing teams manage too many channels, campaigns, and metrics to rely on dashboards and manual reporting alone. Marcenta automatically surfaces meaningful changes in your data so your team can act before the impact compounds.
How does Marcenta detect anomalies?
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Marcenta compares fresh performance against statistical baselines built from your own historical data. Incidents are created when movement is genuinely abnormal for your funnel, not when it crosses an arbitrary threshold.
Do I have to manually define which metrics to monitor?
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No. Marcenta automatically monitors significant metrics across your connected sources. The system learns what normal looks like for your funnel and surfaces meaningful deviations without manual rule setup.
What happens after an incident is detected?
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Marcenta investigates it automatically by pulling channel breakdowns, correlated metrics, segment splits, and recent history. Likely causes and recommended next steps are ready when your team opens the incident.
Do low-severity incidents need manual review?
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Not always. Lower-severity incidents can continue to be monitored automatically until they recover or escalate, while high-severity incidents are routed to your team with the investigation already attached.
Which sources does Marcenta monitor?
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Marcenta supports core go-to-market data sources across analytics, ads, CRM, and revenue workflows, with additional sources continuing to roll out.
How quickly does Marcenta detect an issue?
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Detection runs against fresh source data on a recurring basis. Most incidents are created as soon as the underlying source data is available, subject to each platform's reporting delay.
Can I set my own thresholds?
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You usually do not need to. Marcenta builds adaptive thresholds from your own historical data, so detection adjusts to your normal patterns without constant manual tuning.
Does Marcenta monitor all connected sources simultaneously?
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Yes. Marcenta monitors connected sources in parallel and correlates signals across them, so a change in one part of the funnel is interpreted in the context of what else moved around it.