Marketing observability and agentic analysis.
Drop is channel-specific to organic — paid and direct stable. GSC avg position fell 4.2 → 9.1 on /product, /pricing, /demo. Likely a SERP ranking change. Not self-correcting.
Observability for B2B marketing teams.
PagerDuty for your marketing funnel.
Spend time executing your marketing strategy.
We've got the rest covered.
Know the moment
something goes wrong.
Continuous statistical anomaly detection across all your marketing channels. The AI investigates automatically-root cause, impact, recommended actions, all put together before you start your day.
Drop is channel-specific to organic. GSC position fell 4.2 → 9.1 on key pages. Not self-correcting.
AI-powered analysis on any dataset.
Every chart has an "explain" action. Drill into any metric and get a driver breakdown — backed by actual query evidence, not guesswork.
Spend increase is the primary driver. CTR likely to hold if budget is maintained.
Every insight becomes an owned action.
One click converts any AI recommendation into a tracked task — linked to its source flag, with expected impact and owner attached.
Ask anything about your data.
Natural language queries against your live marketing data. No SQL. No waiting for a report. Just ask and get an answer with evidence.
Two paths.
One loop.
Always closing.
Whether a metric breaks and triggers an alert, or you're exploring data in a report — both paths lead to instant AI analysis and a closed loop action.
Your data, unified in one place.
Connect your marketing tools once. Marcenta normalises everything into a single unified view.
By marketing.
For marketing.
Marcenta isn't a generic BI tool with a marketing skin. It's built from scratch for how marketing teams actually think, measure, and act.
Looker, Tableau, and Power BI are built for data teams. Marcenta is built for marketers — the metrics, the language, the workflows are all native to how you work.
GA4, LinkedIn, Search Console, HubSpot — all normalised into one unified layer. No more spreadsheets stitching together five different exports.
The AI isn't a chatbot sitting on top of your data. It's the engine — detecting, investigating, explaining, and recommending at every step of the loop.
Unlimited queries, analyses, and summaries. No token limits, no paywalls on intelligence. The AI never runs out.
60 seconds to your
first insight.
Connect your data once. Marcenta maps your metrics, sets your baselines, and starts monitoring — automatically.
From the Marcenta blog.
Frequently asked questions.
How long does setup take?+
Most teams are up and running in under 60 seconds. Connect GA4, Search Console, and LinkedIn Ads with one click each — no engineering required. Marcenta automatically maps your metrics, calculates baselines, and starts monitoring. Your first anomaly flags and AI-generated insights are ready within minutes of connecting.
How is Marcenta different from Looker, Tableau, or other BI tools?+
BI tools are built for data teams. They require SQL knowledge, data modelling, and significant setup before you see value. Marcenta is built from scratch for marketing teams — the metrics, the language, and the workflows are all native to how marketers think. More importantly, Marcenta is proactive: it watches your data continuously and tells you when something changes and why, instead of waiting for you to build a dashboard and check it manually.
Do we need a data team or engineering support to use Marcenta?+
No. Marcenta is designed specifically so marketing teams can onboard and operate it independently. There is no SQL, no data modelling, and no engineering setup required. Connect your marketing tools, and the platform handles the rest — metric normalisation, baseline calculation, anomaly detection, and AI investigation all happen automatically.
Which integrations are available?+
Google Analytics 4, Google Search Console, and LinkedIn Ads are available now. Google Ads, HubSpot, and Salesforce are coming soon. We are prioritising connectors based on what our beta customers use most — if you have a specific integration request, let us know at hello@marcenta.ai.
How does the AI investigation work?+
When Marcenta detects an anomaly, the AI automatically pulls breakdowns across channels, segments, and time periods. It cross-references correlated metrics, checks 90 days of historical context, and generates a structured analysis: what happened, why it likely happened, and what to do next. For low and medium severity flags, the AI monitors and updates the investigation autonomously. High severity flags are escalated to your team — with the full investigation already done.
Is Marcenta only for enterprise teams?+
No. Marcenta is built for B2B SaaS marketing teams of all sizes. We are currently in private beta with a small number of demand gen teams. Pricing is designed to be accessible from the early stages — you do not need a large data infrastructure or a dedicated analytics team to get value.
How is our marketing data handled?+
Marcenta ingests marketing performance metrics — numbers and aggregates — not personally identifiable information about your customers or prospects. Your data is encrypted in transit and at rest. We do not sell your data or use it to train AI models without your explicit consent. You can read our full Privacy Policy at marcenta.ai/legal/privacy.
Private beta
Never be late to discovering your funnel behavior.
Marcenta is in private beta. A small number of B2B SaaS demand gen teams are using it now.
Setup in 60 seconds.