Marketing automation
for the agentic era.

Marcenta helps marketing and demand-gen teams get the tools they need to analyze data, execute programs, and build more pipeline.

Incidents

Open

12

+3 today

Very high

3

Review

Resolved

28

Sources

6

CPC increased 47%

Google Ads · Very high

Form submissions decreased 16%

HubSpot · High

LinkedIn CTR increased 9%

LinkedIn Ads · Improvement

Incidents

A

Search incidents...

Open incidents

12

Very high

3

Resolved

28

Sources

6

Severity	Status	Incident	Metric	Date	Observed
Very High	Open	CPC increased 47%	CPC	Jun 24	$8.42
High	Open	Form submissions decreased 16%	Leads	Jun 24	58
High	Open	Search impression share decreased 29%	SI Share	Jun 23	42%
Medium	Reviewing	New users decreased 10%	New Users	Jun 23	1,284
Low	Resolved	Top search impression share decreased 12%	Top SI Share	Jun 22	61%
Low	Resolved	LinkedIn CTR increased 9%	CTR	Jun 21	0.84%
Medium	Reviewing	Cost per lead increased 18%	CPL	Jun 21	$124.10
High	Open	Demo conversion rate decreased 22%	Conversion	Jun 20	3.1%

Affected pipeline

$184k

Across 4 open incidents

Primary source

Paid search

3 related changes

Monitoring

Active

Next check in 2 hours

The highest-priority incidents are concentrated in paid acquisition and form conversion.

|| THE MARKETING CONUNDRUM

Data is heavily siloed.
Too many point solutions.
Slow decisions affect pipeline.

No context

Google Ads

Last 7 daysCPC +47%

GA4

Last 7 daysCVR −11%

HubSpot

Last 7 daysMQLs −16%

Salesforce

Last 7 daysPipeline −18%

Different metrics. Different tools.

3 days to diagnose

|| MARKETING IN THE AGENTIC ERA

Unified data and context.
All the essential pipeline tools.
Faster decisions and pipeline.

Marcenta intelligence

All systems connected

Pipeline healthNeeds attention

Pipeline creation−18%

AI analysis

Mobile CVR fell after the new landing page launched. Brand CPC also increased.

Compare mobile CVR by campaign →

Ask why pipeline changed this week…

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INTELLIGENT PLATFORM

Rethink what marketing automation can do for you

Marcenta brings full-stack data monitoring and reporting, lead routing, SDR intelligence and agentic workflows into one operating layer. And we're only getting started.

Get clear insights into every channel in one place

AI-augmented dashboards and reports across data from ad campaigns, web analytics and CRM, that help you see the full funnel picture.

Reports

Pipeline

$520K

+8.4%

Blended CPA

$214

-6.2%

ROAS

3.2x

MQLs

82

+11

Pipeline by channelLast 30 days

Cross-channel dashboards

Bring search, paid media, web analytics, CRM, and revenue metrics into one view and see them together.

AI-generated analysis

Get deep cohort based analysis of each report to get a clear understanding of campaign behavior and next actions.

Click to customer funnel views

See funnel views across marketing sources and CRM to see progression from click to customer.

Catch pipeline issues before they become problems

Continuous monitoring for every data point across your marketing stack, with AI-driven analysis to surface the changes that matter most to your pipeline.

Incidents

Open

12

+3 today

Very high

3

Review

Resolved

28

Sources

6

CPC increased 47%

Google Ads · Very high

Form submissions decreased 16%

HubSpot · High

LinkedIn CTR increased 9%

LinkedIn Ads · Improvement

Incidents

A

Search incidents...

Open incidents

12

Very high

3

Resolved

28

Sources

6

Severity	Status	Incident	Metric	Date	Observed
Very High	Open	CPC increased 47%	CPC	Jun 24	$8.42
High	Open	Form submissions decreased 16%	Leads	Jun 24	58
High	Open	Search impression share decreased 29%	SI Share	Jun 23	42%
Medium	Reviewing	New users decreased 10%	New Users	Jun 23	1,284
Low	Resolved	Top search impression share decreased 12%	Top SI Share	Jun 22	61%
Low	Resolved	LinkedIn CTR increased 9%	CTR	Jun 21	0.84%
Medium	Reviewing	Cost per lead increased 18%	CPL	Jun 21	$124.10
High	Open	Demo conversion rate decreased 22%	Conversion	Jun 20	3.1%

Prioritized incident queue

See which changes need attention first without sorting through every metric manually.

Source-level context

Tie every incident to the affected metric and connected system so investigation starts with evidence.

Adaptive monitoring

Learn normal performance patterns instead of maintaining static thresholds for every channel.

Qualify and route inbound leads when hot

Enrich each request, apply ownership and routing rules, and give qualified buyers a direct path to the right rep while tracking booking, RSVP, and attendance outcomes.

Lead Routing

Elena Morris

Northstar Health · Enterprise

Qualified

Enterprise East

Avery Chen

Meeting booked

Jul 22 · 9:20 AM · 20 min

Routing

A

Search leads...

Prospect	Meeting date	Duration	Assigned to	Routing group	Booking	RSVP	Attendance
Inbound Demo Lead	-	-	-	Contact Sales	Not Booked	-	No
Elena Morris	Jul 22, 9:20 AM	20 min	Avery Chen	Contact Sales	Booked	Awaiting	Yes
Noah Bennett	Jul 20, 9:00 AM	30 min	Morgan Lee	Mid-Market	Booked	Awaiting	Yes
Maya Brooks	-	-	Riley Parker	Enterprise East	Not Booked	-	No
Ethan Cole	-	-	Cameron Wells	SMB	Not Booked	-	No
Sofia Turner	Jul 17, 12:00 PM	30 min	Morgan Lee	Mid-Market	Booked	Awaiting	Yes
Liam Hayes	Jul 15, 10:30 AM	30 min	Riley Parker	Contact Sales	Booked	Unknown	No
Chloe Reed	-	-	Cameron Wells	Contact Sales	Not Booked	-	No

Qualification before handoff

Evaluate account fit and buyer intent before a request reaches the sales team.

Context-aware ownership

Assign leads using segment, territory, existing ownership, availability, and capacity.

Booking accountability

Track booking, RSVP, and attendance in one place so qualified demand keeps moving.

Book more outbound meetings

Separate real human conversations from IVR, voicemail, and failed connections, then capture outcomes, quality signals, and the calls that need manager review.

Call Analysis

Jamie Parker · Summit Logistics

8:47 · Follow-up scheduled

82%

Human conversation

Confirmed · 22 turns

Discovery

Strong question quality

Objection handling

Timing concern handled

Call Analysis

A

Search recordings...

Contact	Caller	Company	Date	Duration	Human	Call Outcome	Outcome Type	Quality Score	Manager Review
Elena Morris	Avery C	Northstar Health	Jul 11	1:36	No	Wrong Person	Negative	3%	Required
Noah Bennett	Avery C	Meridian Electronics	Jul 11	1:04	No	Callback Requested	Negative	0%	No
Maya Brooks	Morgan L	Cedarline Fitness	Jul 11	0:45	No	IVR	Unknown	0%	No
Ethan Cole	Morgan L	Atlas Hotels	Jul 11	1:01	No	Abandoned	Unknown	0%	No
Sofia Turner	Avery C	Vertex Systems	Jul 11	4:39	Yes	Not Interested	Negative	40%	Required
Liam Hayes	Avery C	Harbor Health	Jul 11	1:04	No	Automated Voice	Unknown	0%	No
Chloe Reed	Morgan L	Brightwell Group	Jul 11	4:02	Yes	Not Interested	Negative	33%	Required
Owen Blake	Avery C	Nova Ridge Labs	Jul 11	15:10	Yes	Meeting Booked	Positive	52%	Required

Conversation triage

Filter out non-conversations so managers spend time on calls that contain useful signal.

Conversation scoring

Score every conversation against pitch quality, persona fit, objection handling, and next-step clarity.

Focused manager review

Surface the calls and moments that need a closer look so managers can focus on coaching instead of searching.

Automate repetitive work with agentic workflows

Orchestrate repeatable workflows with agents. Choose from pre-built agents for SEO, paid media, content, and campaign QA, or define your own for the work your team repeats.

Workflows

Keyword Cleanup Agent

Signal

Agent

Review

Output

Workflows

A

Keyword Cleanup Agent

Draft

Signal

Search Console or Ads flags overlapping keywords, high-spend zero-conversion terms

Agent

Analyzes match types, cannibalization, negatives gaps, and performance patterns

Review

Findings prepared for a search manager to approve or adjust

Output

Keyword action plan with negatives, match-type changes, and consolidation targets

ContextSearch ConsoleGoogle AdsGA4Campaigns

Outputs stay in draft until a workspace owner reviews them

Pre-built agent steps

Start with pre-built agents for common marketing workflows, then customize or create your own for team-specific needs.

Grounded context

Feed each agent the reports, campaigns, website data, CRM context, and brand guidance relevant to its step.

Reviewable outputs

Keep recommendations and deliverables visible to your team before they become actions.

Use Cases

How teams move faster with Marcenta.

Use Marcenta to detect changes sooner, understand performance faster, coach SDRs with less manual review, and create the marketing artifacts your team needs to act.

Investigate pipeline drops

01Know when spend, clicks, CTR, CPC, or any metric move unexpectedly.

02Trace the issue back to a campaign, audience, landing page or CRM stage.

03Give the team a clear incident and next steps.

Explain performance changes

01Analyze Google Ads, LinkedIn Ads, GA4, Salesforce and other sources.

02Find underperforming segments, tracking gaps, budget problems, and conversion drops.

03Let AI agents dig root causes of changes and summarize them.

Coach SDR teams

01Review prospect conversations without searching for them.

02Give SDR managers a focused list of coaching moments instead of call recordings.

03Track deviation against pitch, persona and next steps.

Create marketing artifacts

01Use agents for keyword research, ad review or any marketing tasks.

02Turn repeatable marketing analysis into structured artifacts your team can review and reuse.

03Keep humans in the loop before recommendations become actions.

Connected Demand Gen Data

Give Marcenta the context your team works from

Connect campaign, analytics, CRM, sales engagement, call recording, and pipeline data so Marcenta can monitor, analyze, answer questions, and create artifacts with full context.

ZERO IMPLEMENTATION AND SETUP

From connected data to decisions in minutes

5 mins15 mins30 mins

Connect the context

Connect campaign, analytics, CRM, and call-recording sources.

Choose the funnels, metrics, and SDR workflows that matter.

Ask the first question about pipeline, spend, conversion, or call quality.

Run the analysis

Launch a marketing, analytics, or SDR-call analysis workflow.

Review the evidence, findings, and recommended next steps.

Turn the result into a task, report, brief, audit, or artifact.

Put it into operation

Monitor recurring changes across campaigns, funnels, calls, and revenue.

Build a shared intelligence layer from connected GTM data.

Give every team one place to understand what changed and act.

Agentic marketing automation with Marcenta

Talk to us Start for Free

Marketing automationfor the agentic era.

Data is heavily siloed.Too many point solutions.Slow decisions affect pipeline.

Unified data and context.All the essential pipeline tools.Faster decisions and pipeline.

Rethink what marketing automation can do for you

Get clear insights into every channel in one place

Cross-channel dashboards

AI-generated analysis

Click to customer funnel views

Catch pipeline issues before they become problems

Prioritized incident queue

Source-level context

Adaptive monitoring

Qualify and route inbound leads when hot

Qualification before handoff

Context-aware ownership

Booking accountability

Book more outbound meetings

Conversation triage

Conversation scoring

Focused manager review

Automate repetitive work with agentic workflows

Pre-built agent steps

Grounded context

Reviewable outputs

How teams move faster with Marcenta.

Investigate pipeline drops

Explain performance changes

Coach SDR teams

Create marketing artifacts

Give Marcenta the context your team works from

From connected data to decisions in minutes

Connect the context

Run the analysis

Put it into operation

Agentic marketing automation with Marcenta

Marketing automation
for the agentic era.

Data is heavily siloed.
Too many point solutions.
Slow decisions affect pipeline.

Unified data and context.
All the essential pipeline tools.
Faster decisions and pipeline.