Orchestrate marketing campaigns with AI agents.

AI agents pre-built for B2B marketing workflows from content planning to creation, from ad campaigns to budget optimization.

app.marcenta.ai/orchestration
Agent in action · SEO Gap Agent
Signal detected
GSC: "marcenta" impressions 1,240 · clicks 42 · CTR 3.4% (below baseline)
Agent investigates
Pulling keyword data · analyzing SERP position · checking competitor coverage
Gap identified
High-intent keyword with position 14 — one strong piece of content could move to top 5
Content brief drafted
Target keyword, structure, internal links, meta copy — ready for your review
05
Handed off to you
Review the brief, make edits, publish. Report back when live.
Agentic marketing orchestration

Data-backed marketing orchestration

Trigger and run

Agents run automatically when signals appear in your data, on a schedule, or whenever you trigger them. No setup required to get started.

Analyze and plan

Agents analyze your data, identify the problem, and design a clear plan tailored to your performance. Every output is grounded in your actual data.

Execute and improve

Work is delivered as tasks assigned to your team. You review and execute, and the system tracks outcomes to improve future runs over time.

Agent library

Pre-built. Pick and go.

No setup. No configuration. Each agent is pre-built for a specific B2B marketing workflow. Activate the ones you need and they start working immediately.

Content

Content marketing

Identifies high opportunity keywords and generates complete blog drafts including structure, headings, internal links, and meta copy ready for publishing.

Triggered by: GSC impression/click ratio anomaly or scheduled weekly scan
Delivers: Content brief with target keyword, suggested structure, internal links, and meta copy
SEO

Keyword analysis

Identifies high intent keywords competitors rank for and generates content ideas and outlines to target them effectively.

Triggered by: Scheduled monthly scan or manual run
Delivers: Prioritized keyword list with difficulty scores, search volume, and suggested content angle
Paid

Budget reallocation

Analyzes campaign performance when CPL or ROAS shifts and produces a clear budget reallocation plan with specific changes across campaigns.

Triggered by: CPL increase flag or scheduled weekly budget review
Delivers: Reallocation plan with channel-by-channel budget shifts and projected CPL improvement
CRO

Landing pages

Analyzes high traffic low conversion pages and generates specific copy and UX changes to improve conversion.

Triggered by: High traffic / low conversion ratio anomaly
Delivers: Conversion audit with specific friction points and copy/UX recommendations
Reporting

Weekly digest

Compiles a weekly performance summary across all sources highlighting what moved, why it moved, and what needs action next.

Triggered by: Scheduled Monday 8am
Delivers: Weekly digest with key movements, root causes, and prioritized action list
Paid

Ad copies across channels

Generates high performing ad copy variations based on your campaign goals, audience, and past performance data.

Triggered by: New campaign creation or manual run
Delivers: Multiple ad copy variants with headlines, descriptions, and CTA options ready to test

And more.

Human in the loop

You design the strategy, Marcenta executes it.

Your team defines the strategy and tactics. Marcenta agents handle the groundwork which is analyzing data, identifying opportunities, and delivering ready to execute plans.

Agents never make changes directly

No write access to Google Ads, LinkedIn, or any platform. Agents design the plan based on your data, but execution always stays with your team to maintain control and avoid unintended changes.

Work is created as tasks for your team

Every output from an agent is structured as a task and assigned to the relevant owner. Your team reviews, refines if needed, and decides when to take it live.

Close the loop and improve outcomes

Once executed, mark the task complete. Marcenta tracks downstream impact and learns what worked, improving future outputs automatically.

Frequently Asked Questions

No. Today, Marcenta orchestration agents don't make any changes to ad accounts. We follow a human in the loop model where agents deliver outputs (recommendations, content, tasks) and your team reviews and implements them. This ensures control and aligns with platform best practices.

Agents can trigger autonomously based on signals from your data, such as a spike in CPL or a drop in conversion rate. You can also schedule them (e.g., generate content weekly) or trigger them on demand whenever you need tasks executed.

This is one of the strongest value propositions of Marcenta. Producing output that is grounded in your own data is what makes these agents truly actionable and effective. They pull in data from your connected sources, analyze it, and produce output that are specific to your performance and context.

Yes. As outcomes are tracked (what worked, what didn’t), Marcenta refines future recommendations. Agents become more effective as they learn from your data and actions.

Agents can generate content (blogs, landing pages), suggest optimizations (keywords, campaigns), and create tasks for your team. Over time, they will support deeper workflows across marketing functions.

No. Marcenta provides pre built agents for common use cases. You can enable them with minimal setup and customize behavior as needed.

Yes. You have full control over when agents run, what data they use, and how outputs are delivered. You can review, edit, or ignore any action before implementation.

Agents can run continuously in the background monitoring your data, or only when triggered (scheduled or manual). You control the level of automation.

Not today. Marcenta provides pre built agents optimized for common marketing workflows. Over time, we plan to support custom agents and deeper extensibility.

Traditional AI assistants respond when prompted. Marcenta agents proactively monitor your data, detect issues, and take structured action without needing constant input.

No. Agents support your team by handling repetitive analysis and execution tasks, allowing your team to focus on strategy and decision-making.

Early bird access

Why spend time building agents yourself.

Orchestration agents will be available soon in Marcenta.