Let agents analyze your marketing data.
Analytics combines the power of a BI platform with AI agents that reason like a experienced analyst. Connect your sources and get answers to any question.
Trend: Impressions held flat between 17-18k week over week but CTR declined from 4.9% to 4.3% and leads dropped while spend remained stable between $19-23k.
Root cause: The audience is becoming less responsive to current creatives. Flat impressions with declining CTR and leads points to creative fatigue.
Recommendation: Refresh top performing creatives and test new ad variations. Monitor CTR weekly and pause underperforming ad sets once new creatives are live.
Analytics agents that understand B2B marketing.
Connect and unify
Bring every marketing data source into one normalized layer and see your full funnel in a single view. No more switching between platforms, no more reconciling numbers that never match.
Open and analyze
Out of the box reports and dashboards across all your channels, ready the moment you connect. Start getting value immediately without building anything from scratch.
Understand and act
Analytics agent analyzes your data, explains what changed and why, and surfaces actionable insights from your actual numbers. Ask it to go deeper at any point and it will.
True B2B marketing intelligence augmented by AI
Marcenta does the thinking for you so you can convert it into action. The agent correlates signals across every connected source, explains what is driving performance.
Deep analysis on any dataset, with AI explanation built in.
Build any report across any metric or source combination. Every chart comes with a built-in AI driver breakdown that explains what caused the change, not just what the number is, backed by evidence from the underlying query.
Goal-aware workspaces that show you where you stand.
Every dashboard tile shows your key metrics with period-over-period movement. Know immediately what is trending in the right direction, what needs attention, and what the AI is already investigating.
Answers and analysis that you can trust
Ask a question and the agent runs its own investigation. It queries your data, breaks down the drivers, and returns a specific finding with evidence. Not a summary. An answer you can act on.
Analyze every data point in your funnel, all in one place.
Connect once and analyze everything. Marcenta continuously ingests data eliminating the need for manual downloads or spreadsheets.
Most BI tools give you the data and leave the analysis to you. Marcenta combines the ease of modern BI platforms with an AI agent that does the analysis for you. On top of that, all your marketing data lives in one unified view so you are not stitching together five different exports to get a complete picture.
No. The agent breaks down data into cohorts and analyzes which cohort is driving a rise or drop in top-level numbers. It keeps drilling deeper until it finds a reasonable answer backed by evidence from your actual data.
Simply put, it saves you time. Instead of manually slicing and dicing data to find insights, the AI agent does the heavy lifting for you. It can go deeper and faster, freeing you up to focus on strategy and execution.
Absolutely not. Building a report works the same way as any other BI platform. Select your data source, dimensions, and metrics, and the report builds itself. Then the Analytics Agent takes over and explains what the data means.
Yes. In deep mode you can ask the agent any question about your data and it runs its own investigation to find the answer. Think of it as having an AI analyst embedded directly into your analytics platform.
Yes. Any report can be emailed directly from Marcenta with the AI summary, key metrics, and data table included. No need to export to a spreadsheet or rebuild the analysis in slides.
Google Analytics 4, Google Search Console, LinkedIn Ads, Google Ads, and HubSpot are available now. All sources are normalized into a single unified layer so you can build reports that pull from multiple sources in one view.
Early bird access
See the value in 1 minute. Start now.
Simply connect your data sources and let the agents analyze your data.
No onboarding, no setup, no training.