Marketing observability. For the first time ever.
Don't just know when something breaks. Know why it broke and how to fix it. Marcenta brings dynamic anomaly detection plus AI reasoning to triage and investigate metric volatility.
New Users in California dropped by 24%
United States engaged sessions collapsed Apr 6 across all channel groups. Marcenta verified this is not a sampling anomaly and traced it to a broad traffic quality regression.
Full cycle observability for marketing teams.
Detect and triage
Continuous monitoring and observability for performance metrics across dimensions, both granular and aggregated, without the need for any setup whatsoever.
Investigate and reason
LLM agents investigate every incidents and give you precise reasoning as to why the metric dropped and or spiked. Agents correlate multiple incidents for better analysis and learn from them with time.
Monitor and fix
Observability agents decide which incidents to escalate for your intervention so you get only the most critical issues that deserve your time and attention.
Identify and fix issues before they impact pipeline.
Get a comprehensive view of your marketing funnel's inner mechanics. Marcenta's observability platform continuously monitors your key performance metrics across all dimensions.
Top Impression Share dropped 39% on Brand campaign
Monitor everything in your stack, all in one place.
Connect once and monitor forever. Marcenta continuously ingests data and monitors every granular metric everyday.
Observability is an engineering practice that marketing has been missing. With so many channels, campaigns, and metrics moving simultaneously, teams have relied on dashboards and manual reporting to spot issues — a slow and reactive process. Marcenta changes that by automatically identifying meaningful changes in your data, whether up or down, and flagging them immediately so your team can act before the impact compounds.
Marcenta continuously compares live performance against statistical baselines built from your own historical data using median and MAD — methods that are robust to outliers and seasonal patterns. Alerts fire only when deviations are genuinely abnormal for your funnel, not when they cross an arbitrary threshold you set and forgot about.
No. Marcenta automatically monitors all significant metrics across your connected sources. There is no manual setup or configuration required. The system learns what normal looks like for your funnel and surfaces only meaningful deviations.
The AI immediately investigates by pulling channel breakdowns, correlated metrics, segment splits, and 28 days of historical context to produce a complete finding. Root cause and recommended action are ready before you even open the alert.
No. Low and medium severity flags are monitored autonomously by the AI until they recover or escalate. High severity flags are routed to your team with the full investigation already completed so you can act immediately.
Google Analytics 4, Google Search Console, LinkedIn Ads, Google Ads, and HubSpot are available now. Salesforce, Meta Ads, and more are coming soon.
Detection runs daily against fresh data from all connected sources. Most anomalies are flagged the same day the issue occurs, subject to each source's data finalization window. GA4 typically finalizes within 24-48 hours, GSC within 3 days.
You do not need to. Marcenta builds thresholds automatically from your own historical data so they adapt to your normal patterns. There are no percentage rules to configure or maintain. The system fires only when something is genuinely abnormal for your funnel.
Yes. Marcenta monitors all sources in parallel and correlates signals across them. A drop in organic sessions that coincides with a GSC position change is a different problem than a standalone session drop. That context is surfaced automatically.
Early bird access
See the value in 1 minute. Start now.
Simply connect your data sources and get started with observability in a few minutes.
No onboarding, no setup, no training.